THE BROAD MUSEUM OPENS IN LOS ANGELES

The Broad view from the outside
The lobby

This week saw the opening of The Broad in Downtown Los Angeles. Built by philanthropists and collectors Eli and Edythe Broad, the new building was designed by Diller Scofidio + Renfro to house their collection of nearly 2000 works - one of the most prominent holdings of postwar and contemporary art worldwide. With an innovative “veil-and-vault” concept, the 120,000-square-foot, $140-million building will feature two floors of gallery space to showcase The Broad’s comprehensive collection and will be the headquarters of The Broad Art Foundation’s worldwide lending library.

By offering general free admission, The Broad makes its collection accessible to the widest possible audience by presenting exhibitions and operating a lending program to art museums and galleries worldwide. Actively building a dynamic collection and by advancing education and engagement through exhibitions and diverse public programming, the museum enriches, provokes, inspires, and fosters appreciation of art of our time.

The collection not only has in-depth representations of influential contemporary artists like Jean-Michel Basquiat, Barbara Kruger, Cy Twombly, Ed Ruscha, Kara Walker, Christopher Wool, Jeff Koons, Joseph Beuys, Jasper Johns, Cindy Sherman, Robert Rauschenberg, but also smaller representations of Damien Hirst, Cecily Brown, Anselm Kiefer, Sterling Ruby, Josh Smith, Rudolf Stingel, and more.

Photography by Spencer Lowell (Bloomberg).
www.thebroad.org