The pioneer of a still loosely defined practice, Amalia Ulman uses social networks as a stage for her performances. From Downtown Los Angeles, she has begun a narrative arc impregnated with false pretenses and strangely familiar twists and turns. Having moved into an office, she discovers herself as a business woman and adopts a pigeon named Bob; a grotesque alter ego. Adept at the paranoiac- critical method, she begins a descent into which the US elections and viral dynamics accumulate in a Piranesi labyrinth of psychoses. Gradually transforming the world into a magnetic field of evidence, her online persona becomes the point where all the signs of a conspiracy delirium converge.