The Madre museum in Naples presents the first solo show in a public Italian institution devoted to Wade Guyton (Hammond, Indiana, 1972), one of the leading American and international artists of the latest generation. Since the early 2000s, Guyton’s works have explored the state and impact of the production and circulation of digital images, depicting the potential forms they take on as well as delineating the specific sensibilities and original languages they assume in the way they are globally shared. By updating the expressive and cognitive canons that can be traced back to the practices both of Pop and Conceptual Art during the second half of the twentieth century, Guyton employs a seemingly simple procedure in his artistic practice. Using ink jet printers, the artist applies a series of recurrent images, signs or motifs previously processed by programs such as Photoshop or Word to canvas or other materials. A dynamic relationship is created between unexpected superimpositions, mechanical errors and discrepancies during the printing phase, which is implied by the use of these tools and which the artist takes to the limits, challenging their specific functions. This enables Guyton to reveal the contingency of digital technology and to reveal its working codes. The conflicts of digital expression are made visible, leading us to reflect on the conditional nature of its visualisation created through the analog tools of the visual arts.